As Election Day nears, it’s not just about winning the ‘Latino vote.’ It’s about making a real connection.

As Election Day nears, it's not just about winning the 'Latino vote.' It's about making a real connection.

A sense of belonging — meaning, how society perceives you — along with feeling respected and valued — can be powerful forces to mobilize or discourage voting.

By
Michelle Garcia

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People attend a bilingual health care town hall sponsored by local organizations that work in Latino voter outreach, disability advocacy and community health at the Ability360 Center in Phoenix, July 5, 2017. Senators John McCain and Jeff Flake were invited but declined to attend. 

Credit:

Caitlin O’Hara/Reuters 

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